A full overview of the program and the core parts we focus on to get your results fast. This outline will help you to understand the road ahead.

Here’s what we cover:

1.1 Foundations

— Our main purpose and objective

— General housekeeping

— Important things to remember going into this

— Overview of what this program is about and what we’re going to cover

— The Road Ahead

— the math to $100.000/month with the “new model” of consulting

1.2 Fundamentals First

— The anatomy of a consulting business

— Getting clear on your transformation

— Getting clear on your niche, offer and promised result

— Getting clear on your message

— Getting clear on what makes your business unique

1.3 Switching To The New Model

— What is the “new-model” of consulting?

— The difference between the old model and the new model

— Group coaching and online course structures

— Why you should start with & ‘hybrid model’ program

— What a proof of concept is and why you need it

— getting clear on your proof of concept and workflows

1.4 Crafting Your Offer

— Crafting your offer and bringing at all together

— Pricing your offer based on its value

— The big mistakes — Thinking your program is different and less worthy

— Why we sell before we build

— The power of natural selection and how we use it to our advantage

In the following modules, we bring everything from week one together to form your offer. You will create the proposition that you will use to persuade people to invest in your program. 

You’ll use all the worksheets and research components from week one and find a “high-ticket price” that you’re comfortable with. This is a crucial module!

Here’s what we cover:

2.1 – Sell Before Build Strategy

— Why it’s mandatory to sell it before building it

— The 30,000 foot view of how we do it – (The process)

— The only things you need to sell your MVC

— Keeping it simple and being receptive to feedback

2.2 – Write Engaging Copy

— Organic outreach copy

— copy that engages with your audience

— how to write clickbait titles

— why we use inception triggers

2.3 – Scientific Selling

— What is the Alchemy of client conversion and why is it important?

— The science behind converting a total stranger into a high paying client

— Important things to know about sales that nobody else is doing

— The Alchemic conversion script

— Handling objections

2.4 – Crafting Your Script

— The importance of crafting your script and making it your own

— The scientific method: Hypothesis, action, results, feedback

— The step by step process for adjusting your script

— Recording your sales calls and storing them for feedback

— Action items and the iterative process used to evolve your perfect script

2.5 – Actions And Iteractions

— Action and Iteration – The only thing that matter right now

— Tracking your strategy session performance and knowing your numbers

— Plotting your attack for the next 30 days using our “War Map Calendar”

— Sticking to the plan with monk-like discipline 

— Collecting feedback and iterating everything until you get clients 

Throughout week three, you’ll be building version one of your program. 

At this stage, you should have gotten at least one customer.  Though it will likely be more, however one will do.  Now it’s time to turn what you’ve learned into a real-life program.  One that your customers implement, and see the promised results with. 

Here’s what we cover:

3.1 – Anatomy Of A Program

— An overview of week 3

— The key components of a program

— Guiding principles to remember when building

— Beware of perfectionism – Build lean, mean and scrappy

— Talking to community members to help extract information 

3.2 – It’s All About Systems

— Systems Thinking – The secret to creating great training programs

— Understanding the nature of your system

— Mapping your system in Trello

— How to structure and order your program effectively

— The devastating importance of week one

— Gathering “raw materials” and adding flesh to the bone

3.3 – Creating Content

— Allocating time and getting deep into the zone

— The method/process we use to create content

— Pick an enemy and polarize them

— Secrets to creating amazing content

— Slide templates and other tools we use

— Getting it done

3.4 – Portal & Community

— Portal and Community: The heart and eyes of your program

— What makes a great content portal?

— Setting up your content portal

— What makes a great customer community?

— Setting up your customer community

In week 4, you’ll learn six rapid promotional strategies. These are basically six things that attract clients and get them to schedule strategy sessions with you.  This week is your moneymaker! 

Here’s what we cover:

4.1 – Organic Outreach ‘The Next level’

— The new Organic Outreach That Nobody Knows

— How we use  a system for our organic outreach

— how our virtual team will look like

— agency systems principles

4.2 – Optimise Your Agency

— Week By Design

— Organize Your Day Successfully

— Create the Perfect Team

4.3 – Going To The battle

— How to use the invisible pitch and how to close these sales calls

— How to target our ideal client better

— Cold email systems + templates

In the following modules, you’ll learn about assembling your automation “machines”.  What I mean by the machines is three proven funnels. 

In week five, we’ll drill down into the details and show you step by step, click by click, exactly how these funnels work.

Here’s what we cover:

5.1 – Essembling The Machine

— An overview of our three funnels and what we’re doing in week five

— Building the funnels in the right order/evolution

— The components of each funnel: The overview, math, pages, and automation

— The tools we use to create the funnels and why

5.2 – VSL Overview & math

— The VSL funnel – What it is and why we use it

— The VSL funnel – A high-level view of how it works

— The VSL funnel – The fundamental math that drives it

— The VSL funnel – Measuring and tracking performance

— The VSL funnel – Troubleshooting issues

5.3 – Building Your VSL Funnel

— Action and Iteration – The only thing that matter right now

— Tracking your strategy session performance and knowing your numbers

— Plotting your attack for the next 30 days using our “War Map Calendar”

— Sticking to the plan with monk-like discipline

— Collecting feedback and iterating everything until you get clients

5.4 – Tracking Systems

— How to setup google analytics

— Working with Hotjar and why we would use it

5.5 – Pipeline Building

— How to install your VSL pages and automation

— VSL – Funnel setup with ActiveCampaign

— VSL – Automation setup with ActiveCampaign

— VSL – Funnel setup with infusion soft

— VSL – Automation setup with infusion soft

In week six, you’ll go from a proof of concept to a proof of concept in sales. You’ve already seen what works, now you’ll mix that with paid traffic to start moving to your first 6-figure month.

Here’s what we cover:

6.1 – Facebook Gameplan

— How we use facebook ads to scale our business

— How Facebook ads differs with our proven systems

— Essential Facebook and funnel KPI’s

— Scientific method – Our proven process to find the winning formula

— How week fix works and how to work through this process

6.2 – Your Ad Hypothesis

— Scientific method – Our approach to creating successful Facebook Campaigns

— DNA components of a successful Facebook campaign

— Extracting the DNA pattern from your proof of concept

— How to survive in Facebook’s natural selection machine

— The basics of copywriting and direct response

— Creating five angles with four images each

6.3 – Going Live + Tracking Ads Daily

— The hierarchy of a successful Facebook campaign

— Creating your ad templates: 5x angles with 4x images each

— Creating your audience templates: 30x audience interests

— Launching your campaign

— Checking for signs of campaign life

— Daily Facebook ads workflow

— Reporting on “real” Facebook and funnel metrix

— Culling “losing” ads

— Propagating “winning” adsets

— Disciplines of Facebook ads mastery

— Troubles shooting non-performance

6.4 – Retargeting

— What retargeting is and why we use it

— VSL funnel retargeting strategy

— Setting up retargeting on Facebook Ads

— Setting up retargeting on Google Adwords

— Setting up retargeting YouTube on Google Adwords

6.5 – Horizontal Scaling

— What is horizontal scaling and how does it work?

— Duplicating adsets at max budgets

— New audience interests

— Creating lookalike audience

— Creating new ad variations

— Creating new ad angles

— Targeting additional countries

— Scaling retargeting campaigns

— Decentralize architecture

In the following modules, you’ll see how to take your mindset to the next level by focusing on changing the world.  Unsuccessful people can’t change the world, themself, or their situation. Successful people can change themself and their situation, but not the world. The greatest masters of all time change everything. 

This week will show you how to become one of the greatest masters!

Here’s what we cover:

7.1 – Vision, mission and principles

— Creating your own world

— Why vision, mission and principle guide behavior

— Setting your vision: Defining the future you want

— Setting your mission: Defining how you’ll get there

— Setting your principles: Defining your philosophy

7.2 – Understanding Thyself

— Who are you? Understanding the nature of yourself

— taking a baseline of yourself

— Psychology: Understanding your hearts desires

— Behavior: Understanding your activity patterns

— Defining and than becoming the “new you”

7.3 – Monk Like Discipline

— Why success is the sum of your human will

— Discipline: The tool of the masters

— Sacrifice: Giving everything into the grid

— Focus: Channeling energy into the grid

— Consistency: Unwavering commitment to your goal

— Systems and tools to stay on the rails